Four Techniques to Prepare for a Flawless Site Selector Visit
They’re our industry’s biggest VIPs, and our clients’ trusted advisors. Site selectors are often the people who decide whether your region makes the short-list or is redlined. Because they can play such an important role in your region’s economic development future, it’s important to make good use of the time you have with them.
Are you preparing to host a site selector? Here are four tips to make sure he or she sees your region’s true character.
Build your bench.
You need to have the right people involved in the visit. Often, these are executives from your region’s largest companies and government leaders. Consider extending an invitation to your statewide economic development partner as well. We found site selectors appreciate seeing a regional organization work closely with both local and state economic developers. What’s the best way to show those stakeholders support your mission? Engage them during the visit.
Research is key.
Before a site selector arrives, put together a profile. Does this person have a specific industry focus? Has he or she brought you a project or a lead in the past five years? When was the last time this person visited your region? The more you know about the person coming to visit you, the more personalized of an experience you can create.
Check your details – twice.
Careful planning is important. These consultants may visit your region once – if you’re lucky, you can have them back twice. Their time is valuable, and you need to make the most of each trip. Schedule a car service to pick your guests up from the airport. Drive the route you plan to take them on. Draft talking points on interesting landmarks you see along the way. Getting the small details right will go a long way to creating a lasting, positive impression.
Remember to have fun.
Schedule in a few fun activities as well. Recently, we took a group of site selectors on a Pedal Wagon tour of Downtown Cincinnati and Over-the-Rhine. We asked a few friends to ride with us for a trivia-filled trip from Fountain Square to Washington Park. We could have put everyone in a van and driven the same route, but this option offered the opportunity to make authentic connections – and have a little fun at the same time.
The Ohio Economic Development Association (OEDA) is proud to congratulate the winners and finalists of the 2019 Annual Excellence Awards! Recognition was presented at the 2019 Annual Summit, held at the Embassy Suites Columbus-Dublin.
The Ohio Economic Development Association’s Annual Excellence Awards program recognizes the achievements of individuals and organizations throughout Ohio in the areas of economic and workforce development.
“The Annual Excellence Awards showcase the best of the best in economic development and gives members of the profession the opportunity to come together and collectively celebrate the success of the economic development profession,” Jennifer Price, OEDA Executive Director, said.read more
Call for Governor’s Cup Submissions: Collectively, you can make a positive impact by submitting your community’s successful economic development projects. The Governor’s Cup submission portal is now open at: https://www.jobsohio.com/govcup-input/read more
Success through Collaboration: A Regional Conference for Southeast Ohio, is being held on Friday, October 4th from 8:30 a.m. to 3:30 p.m. at Buckeye Hills Regional Council in Marietta. This event will bring together community leaders, elected officials, practitioners and more to explore how the power of collaboration has – and will continue to – garner success for southeast Ohio.read more