New JobsOhio Landing Pages Look to Attract More Global Investment

Andrew Deye
JobsOhio

Advisors say it all the time about financial investments: you have to diversify to reach long-term goals and optimize risk. Economic development is no different. In order for a state to stay competitive, it needs to have a diversified economy. With nine key industries, ranging from advanced manufacturing to financial services to technology, Ohio stands out as an attractive location for international executives establishing new operations in the United States. Currently, over 3,700 international establishments from 49 countries have investments in the state. In this way, Ohio has truly become the “global heartland.”  Internationally, JobsOhio and its partners have successfully completed more than 330 projects since 2013.  With these successes, JobsOhio has earned its reputation as a “bridge to the American market” for diverse companies from around the world. As a result, jobs from foreign direct investment (FDI) in Ohio have grown by 21 percent in the last five years.

At JobsOhio, foreign direct investment (FDI) attraction remains a key part of our strategy to further diversify the state and enhance competitiveness. This can be done by reaching a larger and more global audience.

In order to broaden our outreach, JobsOhio  just launched an international resources section on its website that prioritizes five key countries primed for growth in Ohio: France, Italy, Japan, Germany and China. Each has its own landing page, translated to its native language, that details Ohio’s assets for international companies looking at FDI opportunities. JobsOhio also plans to deploy digital marketing efforts in these target countries to drive traffic to those pages.

The message for each country is the same: Ohio is the ideal place to be successful in the U.S. The information on the landing pages emphasizes Ohio’s four pillar assets:

• Competitive business climate
• Integrated infrastructure
• Skilled workforce
• Research and innovation network

The pages also offer a snapshot of some of the global market leaders across all nine industries already prospering in Ohio. Interested investors will also find a long list of complementary support, ranging from site selection to various grants and services, that JobsOhio offers. So, if you are meeting soon with an FDI opportunity, please utilize the international resources pages to share how Ohio and its extensive partner network can help fast track their launch.