OhioSE, JobsOhio Network Partner for Southern and Eastern Ohio, Launches New Website
Ohio Southeast Economic Development
Ohio Southeast Economic Development (OhioSE), the JobsOhio Network Partner for twenty-five counties in southern and eastern Ohio, recently announced the launch of OhioSE.com, a new website to serve companies considering expanding or locating in the region. The responsive website is an important component in the transformation of the brand from APEG to OhioSE.
The website highlights OhioSE’s unique strengths as a manufacturing region. With an experienced and knowledgeable labor surplus, Southeastern Ohio has a prospering concentration of manufacturing industries engaged in metals, polymers and petrochemicals, hardwood products, food processing, heavy truck assembly, auto components, as well as energy production, logistics and back office operations.
Heather Church, Marketing Director of OhioSE commented “making the new website more intuitive and user friendly was a priority. The site features interactive tools, enhanced functionality, testimonials, company success stories and new photography and video, making it more engaging and easier to navigate.” The new website and branding enhanced our core strengths and alignment with JobsOhio, the private non-profit corporation created to drive job creation and new capital investment in Ohio through business attraction, retention and expansion efforts. The website was developed for C-level executives, business leaders, entrepreneurs, site selectors and developers who influence the decision making process to locate or expand business operations. It also provides lots of information for the general public to learn more about the OhioSE region.
Mike Jacoby, President and CEO of OhioSE said, “The new brand initiative reflects the organization’s commitment to remain current while reflecting the growth and progress of OhioSE.” He added, “The new brand name, OhioSE, comes after a number of strategic meetings with stakeholders throughout the 25-county region to further unify and enhance communications and awareness of the advantages of southeastern Ohio.” The organization had been operating as APEG (Appalachian Partnership for Economic Growth) for the last 8 years.
“The rebrand from APEG to OhioSE elevates the focus on our organization’s geographic strength, stability, the value we create for our stakeholders, and more effectively communicates the region’s powerful unique selling proposition including low manufacturing operating costs, abundance of affordable energy, favorable tax climate, exceptional quality of life, access to over half of the U.S. population within a day’s drive, and most importantly, our skilled and hard-working people,” said Katy Farber, OhioSE VP. “OhioSE is committed to growing the economy of southeast Ohio through business attraction and retention and our new website serves as the portal for prospective companies to learn about our unique strengths and advantages. Although the name of the organization has changed, our commitment and dedication to improve the quality of life for the residents of the region has not,” Farber added.
Church led the rebranding initiative and is overseeing the transition from APEG to OhioSE. “The timing was ideal to proceed with a new look and strong value messaging that represents the evolution of the organization and our strategic vision for growth,” said Church. “We believe that the new brand communicates a renewed energy, approachability and the forward-thinking necessary to attract and retain business in southeastern Ohio,” she added.
Participation in Site Selection’s Governor’s Cup is an important opportunity to showcase your communities and how you’ve made an impact by nominating the economic development project wins.read more
The Ohio Economic Development Association is sponsoring a complimentary webinar on bringing equity and diversity to neighborhoods on July 26, 2021, 3 to 4:30pm. Sponsored in collaboration with the International Economic Development Council and the Brookings Institute, the Community-rooted Economic Inclusion Strategic Action Playbook argues that now is the time for community, city, and regional leaders to advance bold place-based solutions that foster long-overdue investment and opportunity within disinvested communities—and to do so in a way that benefits existing residents and small businesses within these communities.read more
While this May has been cold, transportation funding opportunities are starting to heat up. The month of May brings with it funding opportunities for Ohio’s Transportation Improvement Districts (TIDs). Ohio has 51 TIDs covering large areas of the state. These intergovernmental agencies are designed to foster planning and cooperation among different counties and local governments to plan for regional transportation priorities. TIDs have local, state and federal transportation funding sources upon which they can access.read more