The Regional Economic Development Initiative (REDI) Cincinnati is the first point-of-contact for any company looking to locate to or expand within the 15-county Metropolitan Statistical Area (MSA) of southwest Ohio, northern Kentucky and southeast Indiana, otherwise referred to as the Cincinnati region. An award-winning organization, REDI Cincinnati’s purpose is to unite the region to compete globally to bring job creation and capital investment to the region. We are the JobsOhio Network Partner for southwest Ohio.
The Vice President of Marketing & Strategic Communications owns marketing and communications for the organization and is responsible for all activities related to conceptualizing and administering high-profile marketing initiatives, creative needs, programs, and projects relating to business recruitment, development, and retention. The Vice President is the leader of proactive regional branding for REDI Cincinnati, as well as content creation for lead generation campaigns, marketing analysis, project win announcements, and developing and implementing strategic direction in alignment with the organization’s goals. This role works closely with all functions.
This vice president position reports to the President and CEO, manages two direct employees, and works with identifying and directing a variety of partners, external agencies and consultants.
Qualifications:
Proven demonstrated experience, ideally 8-10 years, as a VP of Marketing, Marketing Director or equivalent, relatable senior role. Bachelor’s degree in marketing, communications or relevant field; experience in economic development a plus. Demonstrable experience designing and implementing successful lead generation campaigns. Solid knowledge of developing strategies for communications and marketing (including marketing experience in B2B and lead generation).
Duties and responsibilities are as follows:
- Serve as owner of long-range marketing and communications strategies for REDI Cincinnati – providing leadership, strategic counsel, execution and reporting.
- Development of communication plans that are strategic, segmented, coordinated, in alignment with the Leadership’s expectations, and are effective expenditures of resources. Assure key messaging through all marketing, communications, media relations and public relations opportunities aligns with REDI’s strategic focus, emphasizes REDI’s value proposition and protects the REDI brand.
- Creation of innovative marketing and business development support strategies that build the company’s brand and lead pipeline.
- Work with the organization’s Vice President of Strategic Growth to conduct market analysis that helps identify opportunities for growth and forecast future opportunities.
- Design, monitor and capitalize all digital marketing campaigns and identify opportunities for continued improvement; leverage multiple platforms to support lead generation.
- Track marketing and campaign metrics and benchmark against competitor activities. Prepare regular reports and presentations on marketing activities and metrics for the President & CEO, the Leadership team, JobsOhio, and REDI’s Board of Directors.
- Provide oversight and administration for the marketing & communications function including leading and managing marketing and communications team members; developing and managing the marketing and communications budget; prioritizing projects and announcements and allocating resources accordingly; and managing external vendors.
- Serve as an advisor to the President & CEO and a member of the senior leadership team. Provide cross-functional assistance for all departments at REDI Cincinnati in support of their objectives.
Other preferred skills:
- Ability to work in a fast-paced, dynamic environment and comfortable working under deadlines while adhering to project timelines.
- Strong analytical and project management skills.
- Strategic mindset, with the ability to make tough decisions.
- Ability to be the strategic leader and a business partner with a willingness to roll up your sleeves and help get the work done.
- Strong written and verbal communication skills.
- Familiarity with local and state media outlets.
- Resourceful, creative problem solver.
- Highly organized and pays close attention to detail.
- Ability to work both independently and as a member of a driven, goal-oriented team.
- Have networking skills with the ability to engage with various stakeholders.
Work environment:
The environment is typical of an office environment with a hybrid schedule. This position requires commuting to the office, located in downtown Cincinnati, as well as travel to and attendance at REDI Cincinnati events—both locally and out of state as required. REDI Cincinnati is an equal opportunity employer with a commitment to diversity. All qualified individuals are encouraged to apply.
Equipment, materials, or tools are used/handled by this position: Laptop, scanner, copier. Proficiency in the Microsoft Office suite. Additionally, knowledge of and/or experience with digital tools and platforms such as WordPress, InDesign, PhotoShop and Salesforce are preferred.
Please note this position profile is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Email cover letter, resume and references to Gina Rittinger at GRittinger@REDICincinnati.com.