2021 Shows New Opportunities in Lawrence County

Jan 22, 2021 | News, Newsletter

Cody Hatten
Lawrence Economic Development Corporation (LEDC)


The Covid-19 pandemic has presented a degree of uncertainty for Ohioans, and Lawrence County residents were no exception. The concerns caused by the pandemic, and its repercussions, brought about economic sluggishness throughout the world, with healthcare, government and business leaders vigorously working to find a solution. On the local level, the Lawrence Economic Development Corporation (LEDC) took the challenge head-on by finding new ways to adapt and continue work from beyond the office.

A key component of staying ahead was accelerated marketing of the county. Digital marketing was crucial to outreach initiatives and connecting with businesses which were still seeking opportunities for growth. Through utilization of online property databases, LEDC has been able to consistently market numerous sites and buildings to major companies looking to increase their manufacturing and warehousing space.

Outside of digital marketing, traditional marketing tactics have played a crucial part in reaching out to local business leaders. LEDC created quantities of brand new, metal signs and imbedded them with QR codes, and placed at major sites throughout the county. These codes provide quick access to full property pages and allow interested individuals to swiftly get property information, thus creating a convenience for those on the receiving end of LEDC’s marketing.

Positive results are already being seen from these efforts. Traditional marketing tactics, primarily site signage containing LEDC’s contact information, have brought in an increase of property inquiries. The influx of calls and emails for additional property information and site visits was apparent almost immediately after implementation and shows the value of the more traditional marketing techniques towards increasing visibility amongst consumers. The digital marketing, primarily on the online database websites like LoopNet using “silver listings”, has produced results of increased site viewership, as well as increased engagement of calls and emails from national and international businesses. The increase in networking has affirmed the true value of digital marketing, and the outcome of these tactics have allowed LEDC to leverage itself globally as a strong representative of Lawrence County and southern Ohio to various business leaders.

Bill Dingus, Executive Director of LEDC, understood the importance of heavy marketing during the pandemic. “We knew that as social distancing measures were implemented, it would be more difficult to meet with any businesses in a traditional sense. Our goal was to make sure we were heavily marketing the county online, as well as implementing our new property sale signage at key sites, so that we would be seen by a wide net of business leaders: both locally and worldwide”

While the state of Ohio continues to lead through the pandemic, LEDC will continue doing its part by working vigorously towards new and innovative ways of connecting with businesses, ensuring that every opportunity for the economic prosperity of Lawrence County is explored.

Much more than just “drug houses”; State grants to fund commercial building demolition would propel county land banks as key drivers of Ohio’s economic development

In late April 2021, a legislative committee in the Ohio House held its second hearing to consider creating a $100 million grant program, exclusively for county land banks, to fund commercial building demolition. Ohio’s land bank statutes are recognized as a national model, uniquely providing an opt-in for county commissioners to direct tax collections to fund their county land banks’ activities. That revenue model, coupled with allocations from the state’s Hardest Hit Fund (specifically, the sun-setting Neighborhood Initiative Program), allowed land banks to grow in number during the past decade and thrive in addressing so-called nonproductive land in their communities. 

read more

Partnership Produces Success in Paulding County Through Northwest State Community College

Archbold, Ohio – Communication, collaboration, and partnerships are all sometimes a difficult ask. The ultimate goal of all three is to produce action that leads to meeting a goal or need. At Paulding High School, the goal was met as five students completed the Northwest State Community College welding course. The offering, consisting of two college level welding courses, came to fruition alongside the OhioMeansJobs-Defiance and Paulding Counties Office, the Paulding County Economic Development Office, Paulding High School, and Northwest State Community College.

read more